Terms of Service

Effective Date: 15 March 2025

1. Definitions

1.1 "Deliverables" means reports, datasets, analyses, presentations, dashboards or other outputs we provide.

1.2 "Confidential Information" means non-public business, technical or personal information exchanged under these Terms.

1.3 "Personal Data" means data about an identified or identifiable individual, as defined by Singapore's Personal Data Protection Act 2012 (PDPA).

2. Scope of Services

2.1 We will perform market-research services as described in each project proposal, including:

2.2 Any change to scope, fees or timeline requires written agreement.

3. Fees and Payment

3.1 All fees are as quoted in your proposal, exclusive of Singapore Goods & Services Tax (GST).

3.2 A non-refundable deposit (typically 30–50%) is due upon project commencement; the balance is due on delivery of draft Deliverables.

3.3 Late payments incur interest at 1.5% per month on the overdue amount.

3.4 If you cancel after work has commenced, you remain liable for work performed and non-recoverable costs.

4. Data Protection and Privacy

4.1 We comply with PDPA's obligations on consent, purpose limitation, notification, access, correction, retention and protection of Personal Data.

4.2 We process Personal Data only for the purposes disclosed in writing (e.g., survey fieldwork, analysis).

4.3 We implement reasonable security measures—technical and organizational—to prevent unauthorized access, use or disclosure.

4.4 Any data breach affecting Personal Data will be notified to you and, where applicable, to the Personal Data Protection Commission in accordance with PDPA.

5. Confidentiality

5.1 Each party shall keep the other's Confidential Information strictly confidential and use it solely to perform under these Terms.

5.2 Confidentiality obligations survive termination for three (3) years.

5.3 Exceptions: information already in the public domain (other than by breach), or required disclosure by law or court order.

6. Intellectual Property

6.1 You receive a non‐exclusive, non‐transferable licence to use Deliverables for your internal business purposes.

6.2 All methodologies, tools, software, templates, code and know-how remain our exclusive property.

6.3 You shall not reproduce, sublicense, redistribute or commercialize Deliverables without our prior written consent.

7. Warranties and Disclaimers

7.1 We warrant that Services will be performed with reasonable skill and care in line with industry standards (e.g., ISO 20252, ICC/ESOMAR Codes).

7.2 Except as expressly stated, all other warranties—whether express or implied—are excluded to the fullest extent permitted by law.

8. Limitation of Liability

8.1 Our total liability for any claim under or in connection with these Terms shall not exceed the total fees paid by you in the 12-month period preceding the claim.

8.2 We are not liable for any indirect, incidental, special or consequential damages, including loss of profits or business interruption.

9. Indemnification

You agree to indemnify and hold us harmless from any losses, liabilities, damages or expenses (including legal fees) arising from:

10. Termination

10.1 Either party may terminate for material breach if the other fails to remedy the breach within thirty (30) days of written notice.

10.2 Upon termination, you shall pay all fees for Services performed up to the termination date and any non-recoverable commitments.

11. Force Majeure

Neither party is liable for delays or failures due to causes beyond its reasonable control (e.g., natural disasters, government actions, strikes).

12. Governing Law and Dispute Resolution

12.1 These Terms are governed by the laws of Singapore.

12.2 Parties submit to the exclusive jurisdiction of the Singapore courts.

Contact Information

For any questions, concerns, or requests regarding these Terms, please contact us at: